LA Eyeworks HERSH

The Hersh frame is a bold, modern design with a strong square-cat-eye silhouette. Made from thick acetate, it features sharp angles along the brow line that add lift and definition, giving the frame a confident, sculptural presence. This version comes in a striking blue, making it both playful and commanding. Its clean geometry paired with the vivid colour gives Hersh a contemporary, artistic edge—perfect for someone wanting eyewear that stands out while maintaining a sophisticated shape.

L.A. Eyeworks was founded on September 9, 1979, by Barbara McReynolds and Gai Gherardi with the mission to challenge traditional eyewear norms and create provocative, face-revealing designs. Starting with a single store on Melrose Avenue in Los Angeles, the brand has since become a global name in optical innovation, with two flagship stores and a wholesale business serving independent opticians worldwide. McReynolds and Gherardi, lifelong friends and trained opticians, design limited-edition frames recognized for their bold shapes, inventive materials, and vibrant colours. Each frame is meticulously crafted, balancing innovation and wearability. Though beloved by celebrities, their ultimate goal is to offer eyewear that reflects individual style rather than trends.